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UX/UI & MOBILE PRODUCTROLE: PROJECT MANAGER[2026]

LocalSounds

// Mobile App for discovering artists based on location

// CORE VALUE PROPOSITION

A hyper-focused local music discovery platform connecting users directly with independent bands in their area via streamlined, location-aware navigation and external streaming links (Spotify, Apple Music, SoundCloud, YouTube).

STAKEHOLDER / CLIENT
Client Lead: Emma Johnson / LocalSounds Media
TIMELINE & SCOPE
9 Months (Phased Delivery)
TEAM STRUCTURE
1 PM, 4 Engineers, 1 UX/UI Designer, 1 QA
TARGET AUDIENCE
Local music lovers, emerging independent artists, local event promoters, and local venue sponsors.
// SECTION 02 // RESEARCH & SYNTHESIS

DISCOVERY & RESEARCH PHASE

A. INITIAL STAKEHOLDER Q&A & QUALITATIVE INSIGHTS
01 // INSIGHT

Dual Profile Management (User vs. Artist)

Instead of building two separate applications, any standard registered user can apply to convert their account into an Artist Profile. To maintain content quality on the MVP, artist profiles undergo a lightweight moderation/validation process before being listed publicly.

02 // INSIGHT

Value Proposition Alignment

Major platforms prioritize algorithm-driven mainstream hits, hiding local talent. LocalSounds fills this gap by leveraging location-based discovery to foster community engagement and real-world event support.

03 // INSIGHT

Frictionless Streaming (Aggregator Model)

Rather than hosting large audio files directly, the app acts as a smart gateway, directing listeners to external platform links (Spotify, Apple Music, YouTube, Bandcamp) to minimize infrastructure complexity during launch.

B. COMPETITIVE BENCHMARKING & ANALYSIS
BENCHMARK #1
Over-Complexity & Cognitive Overload

Applications like Tidal and Bandcamp feature complex navigation structures and heavy interface clutter. LocalSounds must prioritize minimalist UI layout and direct navigation loops.

BENCHMARK #2
Content Personalization

Leading apps excel when providing activity-based recommendations. LocalSounds will pair location tracking with explicit user preferences upon onboarding.

BENCHMARK #3
Rapid Action Accessibility

Key actions such as 'Add to Favorites' and 'Share to Socials' must be visible at a single tap without nested menus.

BENCHMARK #4
Lack of Hyper-Local Focus

Global streaming services neglect venue connections, independent gig promotion, and location-based discovery.

// SECTION 03 // STRATEGIC FRAMING

PROBLEM FRAMING & PRODUCT KPIS

CORE PROBLEM STATEMENT
“Existing music streaming and discovery applications focus heavily on global hits, mainstream releases, and algorithm-driven playlists. They fail to emphasize local, emerging artists and lack hyper-local discovery features, preventing music enthusiasts from connecting with their nearby live music scene and event organizers.”
SUCCESS METRICS & VALIDATION TARGETS (MVP)
KPI #01TARGET
> 35%
Discovery Conversion Rate

> 35% of active users click an external streaming link (Spotify/YouTube) or bookmark an artist within a session.

KPI #02TARGET
> 80%
Artist Onboarding Efficiency

> 80% of artist profile applications submitted with zero moderation flags within 24 hours.

KPI #03TARGET
> 50%
Local Engagement

> 50% of active users enable location permissions to view artists within a 10km radius.

// SECTION 05 // PRODUCT SPECIFICATION

PRODUCT REQUIREMENTS DOCUMENT (PRD)

TOTAL SPECS: 9
REQ IDFEATURE AREAFUNCTIONAL DESCRIPTIONPRIORITY
FR-01AuthenticationUser signup/login via email or OAuth, including location opt-in prompt.MVP (P0)
FR-02Location DiscoveryAutomatically fetch and filter local bands based on current GPS location or selected city.MVP (P0)
FR-03Artist Profile & LinksDisplay bio, profile/cover photos, location, social media links, and direct song/album redirect links.MVP (P0)
FR-04Artist Submission FlowRegistered users can submit an artist registration form for team moderation/approval.MVP (P0)
FR-05Search & FiltersSearch bar supporting queries by artist name, location radius, and genre tags.MVP (P0)
FR-06Favorites & SharingOne-tap button to save artists to personal library or share deep links on social platforms.MVP (P0)
FR-07Promoted ListingsSponsored artist banner placement at top of feed and search results (Monetization).Phase 2 (P1)
FR-08Local Gig RadarIntegrate local venue calendars showcasing upcoming live shows for listed artists.Phase 2 (P1)
FR-09GamificationInclude weekly and monthly challenges to increase artists discovery activity.Phase 3 (P3)
// SECTION 06 // DELIVERY STRATEGY

PRODUCT ROADMAP & PHASING

Phase 1 (MVP)[Months 1 - 3]

Discovery Core

DELIVERABLES & KEY FEATURES:
  • →Onboarding & Location Permission Flow
  • →Home Feed: 'Near You' GPS Recommendations & Genre Filtering
  • →Artist Profile Pages with External Streaming Redirect Links
  • →Lightweight Artist Application & Moderation Panel
  • →One-Tap Favorites & Social Media Sharing Integration
Phase 2 (Evolutive)[Months 4 - 6]

Community and Gigs

DELIVERABLES & KEY FEATURES:
  • →Local Venues & Upcoming Gig Directory Integration
  • →Push Notifications: 'An artist in your favorites is playing near you'
  • →User-curated Local Playlists
Phase 3 (Monetization and Gamification)[Months 7 - 9]

Monetization and Gamification

DELIVERABLES & KEY FEATURES:
  • →Promoted Artist Placements
  • →Local Sponsor & Venue In-App Display Ads
  • →Weekly and Monthly challenges about discovering new artists
// SECTION 07 // PROCESS & ARTIFACTS

PROTOTYPES, WIREFRAMES, MOCKS & USER FLOWS

TOTAL ARTIFACTS: 2
DIAGRAMInformation Architecture for MVP
ARTIFACT #01
Information Architecture for MVP
// NOTE:

Sitemap

WIREFRAMEHome & Add artist to favorite wireframe
ARTIFACT #02
Home & Add artist to favorite wireframe
// NOTE:

Prototype showing the interactive map feature and adding artist to favorites.

// SECTION 08 // RETROSPECTIVE

KEY TAKEAWAYS & LESSONS LEARNED

TAKEAWAY #1

Bridge Strategy and Code: Framing the client interaction through a structured discovery process demonstrates strong end-to-end product thinking, showing how technical front-end constraints shape product decisions.

TAKEAWAY #2

Prioritize UX Over Feature Creep: Outsourcing music playback via external links allowed the platform to focus entirely on its core competitive edge: location discovery and local scene visibility.

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